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NHL, Reebok Create Glitzy Midtown Manhattan Store

News Type: Event — Seeded on Thu Oct 11, 2007 6:45 PM EDT
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The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

The NHL Powered By Reebok, as the store is billed, is intended to stop hockey fans strolling by in their tracks with enough eye candy to rival the window displays in the city's diamond district across from the Sixth Avenue location.

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