A Blog Mogul Turns Bearish on Blogs

One of the overlords of the blogosphere with 15 sites and enough buzz to arm every doorbell in the nation, Mr. Denton has watched page views at his sites double in the last year; Gawker Media and Nielsen/NetRatings put monthly unique visitors at 4.2 million. So it comes as a bit of a surprise that Mr. Denton celebrated a very upbeat stretch in the blogging industry by putting two of his sites on the block, reorganizing others and laying off several people.

Gawker Founder Summarily Executes Underperformers

The New York Times

Wed Jul 5

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